On a cold December morning, employees across SalesKR's Seoul headquarters and regional offices did something that had nothing to do with export logistics or quarterly targets. They gave blood. For the fifth consecutive year, SalesKR's annual donation campaign brought together 94% of the company's workforce in a shared act of community contribution.
Five Years of Consistent Commitment
The SalesKR Blood Donation Campaign began in 2021 as a modest initiative organized by three employees who wanted to mark the company's fifth anniversary with something meaningful. That first year, 34 employees participated. By 2025, participation had grown to include 94% of the total workforce across all departments.
What has kept participation so consistently high is not mandatory enrolment — participation has always been entirely voluntary. The company provides paid leave time for participation, and each employee who donates receives a personal acknowledgement from the CEO.
Where the Donations Go
SalesKR's donation certificates are directed to twelve partner hospitals across Korea, selected in coordination with the Korean Red Cross based on the relative scarcity of specific blood types in each region. This year's campaign placed particular emphasis on type O-negative donations, which the Red Cross identified as critically low across metropolitan hospital networks.
SalesKR's CSR team maintains a follow-up relationship with each partner hospital, receiving quarterly reports on how the donated blood was used. This level of accountability is unusual in corporate donation programmes and reflects a deliberate philosophy: that giving without knowing the outcome is giving without full commitment.
"A company grows when its people grow — and our people grow when they give back. This campaign is the truest expression of who we are."
Voices from the Campaign
Park Jiyeon, a logistics coordinator based in the Seoul head office, participated for the third consecutive year. 'The first time I went alone and felt a bit nervous. This year I went with six colleagues and we had lunch together after. It does not feel like a corporate obligation — it feels like something we genuinely want to do together.'
Kim Donghyun, a senior account manager who organized the Incheon branch session, coordinated with three nearby companies to create a joint donation event. 'I thought if we were going to do this, we should invite our partners too. Now it is something our business network does together every year.'
Looking Ahead: The 2026 CSR Agenda
Building on the momentum of the donation campaign, SalesKR has announced plans to expand its CSR programme in 2026 to include a food bank supply initiative — leveraging the company's logistics infrastructure to route surplus food inventory to community welfare organizations, with a target of contributing 10,000 meal equivalents in the first year.
For a company whose business is built on the movement of products across borders, the CSR agenda reflects a belief that the same networks that drive commercial growth can — and should — be directed toward social impact.
